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Aweber Email Marketing

And it’s easy—provided you have the right email marketing software. Email marketing software providers price their products in a variety of ways, but one of the most common is based on how many emails you plan to send each month. Obviously, the more emails you want to send, the more expensive your monthly bill. Typically, email numbers start quite small, in the low hundreds. The price tag for those is also pretty small, usually less than $20/month.

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With guided workflows and an attractive, easy-to-use platform, you’ll find what you need to tackle your email marketing goals. If you operate a small or medium-sized business and need a simple email marketing program with lots of great features, Benchmark is an excellent choice.

However, some providers offer the ability to send millions of emails per month, and those plans are usually priced in the thousands. Campaigner is an email marketing platform that has great features for the small, medium, and enterprise-level businesses.

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But because it started out as an email newsletter service, it offers a lot of simple functionality for when you’re starting out—along with the opportunity to upscale your campaigns as your business develops. Email segmentation is key in reaching the right people with the right content, and CleverReach excels with its extensive segmentation options. You can divide your mailing lists according to the products connected to a user, how often they’ve read your past mailings or clicked on links, and even their last place of residence.

It’s also possible to send emails based on when the user first registered with you, meaning, for example, you could send offers or special emails to your first handful of subscribers. EmailOctopus lends itself best to businesses dipping their toes into email marketing. That’s partly down to the pricing and partly because it guides you each step of the way, ensuring you won’t miss any important steps. While its segmentation options are a little basic, it covers all the other bases you could need. And its simple drag-and-drop editor means you can easily tweak templates to suit your business needs in no time at all. Then, use Mailjet’s email designer to customize your newsletter and build custom templates.

To get started with a Zap template, just click on it, and we’ll guide you through setting it up. So whether you’re having a sale, hosting an exclusive event, or you’ve simply published a new blog post, email remains one of the most effective ways of reaching out to your customers and leads.

However, because of the higher cost for plans and because some basic features aren’t available until you hit a much higher price point, Campaigner is not very well suited for an average small business. The program has its flaws download Kindle for Windows 10 — particularly for very advanced users — but businesses looking for email marketing software that can meet the vast majority of their needs would do well to give Campaign Monitor a look. Benchmark email marketing provides an excellent feature-set for almost any type of small business.

And, if needed, you can also use Mailjet to create and send transactional emails for things like purchases and free plan sign-ups, and you can even purchase credits and send SMS messages using the tool. All these features combined mean that MailerLite is a great one-size-fits-all style solution that easily grows with your business. Plus, you can create both embeddable subscribe forms and pop-up forms that display after a certain amount of time, after a certain scroll depth, or on exit intent. This roundup includes some ways you can use Zapier to connect your email newsletter software with your other favorite tools so you can do things like automatically subscribe new leads to your mailing list. Zapier’s automations are called Zaps, and you’ll see several Zap templates—our pre-made Zap workflows—throughout this piece.